With the expected boom in the tourism Industry in the country the John Keells Leisure Group owned Bentota Beach Hotel initiated a project to place Sun beds with mattresses, towels and umbrellas on the sandy beach of Bentota to provide a unique value addition to guests. "Being a beach holiday resort, this initiative provides a unique beach experience to our guests and beach operators too would benefit from this initiative which would strengthen the mutual understanding between the formal and informal entities of the industry. They were trained for more than eight months by the Hotel in collaboration of LINC Project of Responsible Tourism Partnership funded by the Travel Foundation of UK, with the coordination of Bentota-Beruwala Hoteliers Association," the company said.